RESPONSIBILITIES

Partnered with the Creative Director to develop and implement brand strategies across international markets, ensuring alignment with overarching brand goals and positioning across digital, social, and retail channels.

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Led the planning and execution of B2C and B2B marketing initiatives to maintain cohesive messaging and brand consistency, ensuring alignment with product communications and strategic brand objectives.

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Worked closely with sales, flagship stores, PR agencies, and design teams to execute integrated marketing strategies, contributing to cohesive product communications and campaign alignment across all touchpoints.

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Directed the creation of campaign assets, collaborating with creative teams to produce materials that met brand guidelines for visual and strategic messaging across digital, social, and retail platforms.

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Coordinated with external PR agencies to manage product communication efforts, overseeing PR activations and media outreach from concept through execution to strengthen brand awareness and public presence.

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Executed in-store activations and events, working with trade and creative teams to ensure brand consistency and align product communications in retail settings.

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Conducted campaign analyses to evaluate performance, driving insights for product communications and optimising future initiatives based on data-driven metrics.

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Prepared monthly and annual reports on brand and campaign performance, providing actionable insights to guide strategic product communications and decision-making.

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ACHIEVEMENTS​

Spearheaded the visual rebranding at Sif Jakobs Jewellery by curating photography concepts and coordinating shoots with the Creative Director, establishing a distinctive, cohesive look that reinforced brand values across international markets.

 

Led targeted social media initiatives that drove a 37% increase in Instagram following within one year, focusing on quality, brand-aligned content that elevated audience engagement and extended digital presence.

 

Oversaw global media outreach and PR efforts for high-impact product launches, ensuring consistent brand messaging across diverse markets and aligning with regulatory standards to strengthen brand trust. 

 

Implemented efficient cross-functional workflows and streamlined communications between creative, PR, and sales teams, enhancing operational efficiency and contributing to timely, well-executed brand campaigns.

 

Conducted in-depth analysis of campaign performance, deriving insights to adjust future strategies, drive engagement, and support product positioning while ensuring alignment with overarching brand goals.