Photoshoot

This photoshoot marked the first new approach to social media content that I orchestrated at Sif Jakobs Jewellery. The concept was to create beautiful, professional imagery for our social media channels, newsletters, and website—imagery that would complement, not overshadow, our larger campaign visuals.

The shoot took place in a studio with a neutral background, and the styling was simple yet elegant. The poses were carefully chosen to highlight the jewellery and its intricate details.

This photoshoot was the first part of a new strategy for our imagery. The goal was to have the two main annual campaign shoots focus on location-based storytelling. At the same time, the social media photoshoots would support these campaigns by mirroring their styling, makeup, and colour palette.

As Head of PR and Marketing, I was responsible for the shoot’s strategic planning and execution. I liaised closely with the creative director to ensure the shoot aligned with the overall campaign vision. My responsibilities included selecting models, creating mood boards, choosing outfits, styling jewellery, selecting final images, and overseeing editing.