Event

As the Head of PR & Marketing, I spearheaded the launch of Sif Jakobs Jewellery’s first watch collection, introducing an entirely new product category to the brand. To generate excitement and ensure strong visibility, we selected five ambassadors, including both existing collaborators and new faces, who promoted the collection prior to its launch, building anticipation. The campaign culminated in an exclusive influencer event held at our Copenhagen Flagship Store, attended by 25 to 30 carefully chosen influencers, many of whom brought their peers along. The event generated significant online exposure, with 23 influencers sharing content that reached a total of 1,220,869 followers on Instagram.